A recession is coming and it’s going to get tough for UK small business owners. We’re all looking at our bottom line, wondering what outgoings we can cut, but so are our clients, and we need to get organised and stay in touch with them ...
Our existing clients already know how great we are. They've purchased our products or services before, they know the quality, they like the pricing, and they're happy with the work we've done for them. We need to look after them as it is far more expensive to acquire a new client than it is to retain one.
A database … as opposed to a pile of business cards, post-it notes stuck on our monitor, a notebook or even a spreadsheet … means we have a lot more flexibility. We can hold detailed and important notes, we can record more icebreaker information, and we know when we last spoke to someone and when we promised to talk to them again.
And if we have a small team? Well, sharing good data between them means they're all up to date with the latest conversations and discussions around deals. Proper record locking is required here and it really can mean the difference between winning new business from them and losing out to our competitors!
The best databases will also let you know when it's time to reach out to someone. Ours sends you an email each weekday morning with a list of people you need to call, and when you log in, you can sort everyone into traffic light order so you know who needs to be contacted and when.
When a client becomes just an account number and revenue stream then loyalty goes out of the window and they only operate on the best possible price. Think of how frustrated you feel when dealing with a corporate, it's not a nice feeling, is it? If your clients never hear from you, they'll eventually go elsewhere.
As we've said on a previous blog post, good data really is good for business. Keep in touch regularly, reach out with offers and deals that you control, and maximise the value from your existing clients.
YourPCM should be at the top of your list when deciding on a database. It's cloud-based, can be securely logged into from any PC or Mac and is perfect for everyone from one-person businesses to teams of up to sixteen individuals.
And as we work exclusively with UK small business owners, you can be assured you'll never be just an account number and revenue stream to us.
We're always here to help you.
If you're interested in discovering more about YourPCM, do call us on 07490 373980 and let's see how we can help you.