Why Small Business Owners Struggle with Follow-Ups

Let’s be honest, running a small business is a juggling act. Between handling clients, marketing, admin work and life getting in the way. it’s all too easy for important follow-ups to slip through the cracks. But here’s the hard truth: every missed follow-up could mean a lost sale, a weakened relationship, or even a reputation for being unreliable ...

You’ve probably been there. You meet someone at a networking event, have a great conversation, promise to follow up, and then go home and completely forget about it. Weeks later, you realise you never reached out, and by then, the opportunity is gone.

"Does any of this sound familiar?"

Following up isn’t just about closing deals; it’s about building trust, staying top of mind, and showing people you value their time. Whether it’s a potential client, a former customer, or a valuable networking contact, timely follow-ups can make all the difference.

Think about it:

- 80% of sales require five follow-ups or more, yet most people give up after just one or two - A well-timed follow-up can turn a lukewarm lead into a loyal customer - People are busy and sometimes they want to work with you, but just need a little nudge

Despite knowing how important follow-ups are, so many people struggle with them. Here’s why:

- You’re too busy - With so much on your plate, it’s easy to forget to check in with leads or past clients - You don’t have a system - If your follow-up process relies on sticky notes, mental reminders, or a cluttered inbox, things will inevitably get missed - You’re not sure what to say - Reaching out again can feel awkward, and without a structured approach, follow-ups get postponed or avoided - You lose track of contacts - Maybe you met them at a networking event, exchanged emails, or connected on LinkedIn, but now their details are buried in a sea of messages

he result? Missed opportunities, lost sales, and frustration.

This is where YourPCM saves the day. It’s not just a CRM, it’s a proactive system that ensures you never miss a follow-up again. YourPCM tracks all your leads, clients, and networking contacts and automatically reminds you when it’s time to follow up. No more relying on memory or scrambling through old emails, YourPCM keeps you on top of every opportunity.

Our daily Red List email is a complete game-changer for many of our subscribers. Every working day (if you want it that often), it highlights the people you need to reconnect with, whether it’s a lead that’s gone cold, a client who hasn’t responded, or a networking contact you should check in on. It’s like having a personal assistant tapping you on the shoulder and saying, “Hey, don’t forget about this person!” Once you’ve got your reminder, YourPCM makes it easy to follow up right from the platform. Send a quick email or SMS, choose a custom, personalise message, and away you go. Ever had that awkward moment when you finally follow up, but you can’t remember what you talked about last time? With YourPCM, you’ll have all your past interactions and notes right there, so you can pick up the conversation seamlessly.

"Don’t Let Another Opportunity Slip Away!"

If you’re tired of losing sales, forgetting important follow-ups, or feeling overwhelmed by your contact list, YourPCM is the solution you need. It takes the stress out of managing follow-ups and ensures you stay top of mind with your leads and clients. The best part? You can try it out completely free. Start your fully featured 14-day free trial today with no credit card required. You’ll be amazed at how much more organised, efficient, and stress-free your follow-ups become.

Ready to take control of your follow-ups and grow your business?


If you're interested in discovering more about YourPCM, do call us on 01908 875991 and let's see how we can help you.