Get our latest blog post direct to your inbox every Friday!

Your PCM

Unsure? Call/WhatsApp on

07490 373980

or book a Zoom demo instead

Get Organised And Don't Forget Your Existing Clients

They're you're greatest business asset ...

Click here to view a mobile version of this blog post  

Posted by The YourPCM Growth Team on 04/11/2022 @ 8:00AM

A recession is coming and it’s going to get tough for UK small business owners. We’re all looking at our bottom line, wondering what outgoings we can cut, but so are our clients, and we need to get organised and stay in touch with them ...

When you want to get organised, YourPCM should be at the top of your list!

When you want to get organised, YourPCM should be at the top of your list!

copyright: everythingpossible / 123rf

Our existing clients already know how great we are. They've purchased our products or services before, they know the quality, they like the pricing, and they're happy with the work we've done for them. We need to look after them as it is far more expensive to acquire a new client than it is to retain one.

"What you need is to get organised
with an outstanding database!"

A database … as opposed to a pile of business cards, post-it notes stuck on our monitor, a notebook or even a spreadsheet … means we have a lot more flexibility. We can hold detailed and important notes, we can record more icebreaker information, and we know when we last spoke to someone and when we promised to talk to them again.

And if we have a small team? Well, sharing good data between them means they're all up to date with the latest conversations and discussions around deals. Proper record locking is required here and it really can mean the difference between winning new business from them and losing out to our competitors!

The best databases will also let you know when it's time to reach out to someone. Ours sends you an email each weekday morning with a list of people you need to call, and when you log in, you can sort everyone into traffic light order so you know who needs to be contacted and when.

When a client becomes just an account number and revenue stream then loyalty goes out of the window and they only operate on the best possible price. Think of how frustrated you feel when dealing with a corporate, it's not a nice feeling, is it? If your clients never hear from you, they'll eventually go elsewhere.

As we've said on a previous blog post, good data really is good for business. Keep in touch regularly, reach out with offers and deals that you control, and maximise the value from your existing clients.

"Then you'll be freed up to concentrate
on finding new clients!"

YourPCM should be at the top of your list when deciding on a database. It's cloud-based, can be securely logged into from any PC or Mac and is perfect for everyone from one-person businesses to teams of up to sixteen individuals.

And as we work exclusively with UK small business owners, you can be assured you'll never be just an account number and revenue stream to us.

We're always here to help you.

Until next time ...



Maximise the value of your client database with YourPCM, the CRM designed exclusively for UK small business owners ...

  • Organise everyone you know with our powerful core database

  • Discover potential new clients with our built-in business search tools

  • Reach out using custom email, SMS and our unique HTML mailer system

  • Training & Support from our UK team whenever you need us

  • High Security features keep your data safe from prying eyes

  • UK Datacentre means you're covered by local data protection regulations

Grab a fully-featured 7-day free trial today!


Fields shown with a * are required.

(0) (B)

By starting a free trial, you agree to the YourPCM Terms & Conditions of use.

Share the blog love ...

Google AMP  /  Précis  

Share this to FacebookShare this to TwitterShare this to LinkedInShare this to PinterestShare this via Buffer

#YourPCM #PersonalContactManager #YourPCMnotCRM #SmallBusiness #UK

About The YourPCM Growth Team ...


We look after the sales & marketing on behalf of our founder Steffi Lewis. We love to talk to potential new subscribers and help them discover how YourPCM can work for their business to help them grow.

We'll answer your questions quickly and efficiently and are always ready to jump on Zoom to demonstrate our amazing personal contact manager.


07490 373980